
About Us
Hands on experts for selling into North America.
IScubed is led by technology sales and delivery experts with over 60 years of combined experience.
We are excited to make this hands-on experience available to companies seeking to establish and grow their presence in the U.S.A. and Canada.
Mission Statement
At IScubed, we are dedicated to creating the best environment for an Israeli company to build successful business operations in new markets, primarily North America. We will act as the bridge across cultural and geographical chasms so that excellent, innovative companies can effectively reach new customer bases.

IScubed Leadership

David Shames
Co-founder
David has over 30 years in the Israeli technology industry and 20 years in enterprise technology sales at Amdocs, CommuniTake, Pontis and DBS-H including being sales and business development leader for two early stage startups..
Born and raised in the Western U.S. and living in Israel for 40 years, David is uniquely qualified to help bridge the gap and enable your company to succeed in selling in the U.S.

Murray Goodman
Co-founder
Murray has spent the last 35+ years in sales, sales management, and in the C-Suite. Murray has many years in the healthcare field and has helped numerous clients navigate that industry to bring their products and/or services to the appropriate decision maker(s). Murray has also spent many years in technology as well as time in the broadcast, legal, and real estate fields. He currently owns and oversees day to day operation of a leading demand generation firm in the United States serving companies primarily in technology and healthcare. Murray is a frequent visitor to Israel.
Meet Our Partners
